Who remembers Smokey Bear? He was the first face of fire safety for many kids in the 90s and early 2000s. He warned that playing with matches or lighters could have devastating consequences. He also reminded you that even a small spark could lead to big fire. Each PSA ended with his famous tagline: “Only you can prevent forest fires.”

In February, Japanese volleyball player Yuji Nishida gained international fame when he struck a female courtside judge after a wild serve. Immediately, Nishida ran and dove under the net, sliding face-first toward the judge in apology. It seemed comically over-the-top, but the act is something embedded in Japanese culture. It’s called “dogeza,” a sign of deference done when one is trying to honor another or regain their favor.

In February, Japanese volleyball player Yuji Nishida gained international fame when he struck a female courtside judge after a wild serve. Immediately, Nishida ran and dove under the net, sliding face-first toward the judge in apology. It seemed comically over-the-top, but the act is something embedded in Japanese culture. It’s called “dogeza,” a sign of deference done when one is trying to honor another or regain their favor.