ADVERTISING
with the Tri-City Record
The Tri-City Record is a paid circulation, full-sized newspaper averaging the sale of 2,300 copies per week deliver by mail and sold at 42 stores and vending machines. The annual local subscription rate is $46.00. Newstand price is 75-cents per issue. The Record is published on Thursdays. Digital edition price is $32.00/year.
WHO READS THE
TRI-CITY RECORD?
More than 6,000 people faithfully read the only hometown newspaper for Coloma (49038), Hartford (49057) and Watervliet (49098) every week.
COPY DEADLINE FOR EACH ISSUE IS NOON ON TUESDAY.
2020 ADVERTISING RATES Per Column-Inch (PCI)
NOTE: Add $25 to total for color.
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– First insertion: $16 PCI
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– Repeat: $13 PCI
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– 52-week contract rate: $12 PCI/week
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– Print-Ready: $13 PCI
Below samples are for color; deduct $25 from total for B&W)
– SAMPLE: 1 col x 2 inches= 2 col-inches = $57/first time; $51/repeat
– SAMPLE: 1 col x 3 inches= 3 col-inches = $73/first time; $64/repeat
– SAMPLE: 2 col x 2 inches=4 col-inches = $89/first time; $77/repeat
– SAMPLE: 2 col x 4 inches = 8 col-inches=$153/first time; $129/repeat
– SAMPLE: 2 col x 5 inches=10 col-inches=$185/first time; $155/repeat
– SAMPLE: 3 col x 8 inches (1/4 page)=24 col-inches=$384/$312
SAMPLE: 4 col x 10 inches (1/4 page)=40 col-inches=$640/$520
– SAMPLE: half-page (free color)=50 col-inches=$860/$698.75
– SAMPLE: full-page (free color)=100 col-inches=$1720/$1397
PRE-PRINTED INSERTS
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– 1 page (8.5×11”): $80 copies per thousand (CPM)
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– 2 page (8.5×11”): $90 CPM
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– 4 page tab: $120 CPM
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– ALL POLITICAL ADS MUST BE PRE-PAID.
BUSINESS CARD BULLETIN BOARD ADS (These are black-n-white, 2″x3.5.” static ad, placed on business card bulletin board each week)
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– 1 month, pre-paid: $100
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– 3 months, pre-paid: $240
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– $80/month (billed) thereafter
WANT ADS (must be paid in advance, no graphics)
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– Minimum of 25 words: $15.00
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– Over 25 words: $15 +10-cents/word
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– Repeat ad: $13.00 plus extra wordage
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– Border: $2
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– Tear-Sheet: $2.00
1 Column-Inch (CI) =2.02” wide by 1” high
There are 105 column-inches to a full page: 10.5” wide (5 cols) x 21” high.