Newspapers

ADVERTISING

with the Tri-City Record

The Tri-City Record is a paid circulation, full-sized newspaper averaging the sale of 2,300 copies per week deliver by mail and sold at 42 stores and vending machines. The annual local subscription rate is $46.00. Newstand price is 75-cents per issue. The Record is published on Thursdays. Digital edition price is $32.00/year.

WHO READS THE

TRI-CITY RECORD?

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More than 6,000 people faithfully read the only hometown newspaper for Coloma (49038), Hartford (49057) and Watervliet (49098) every week.

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COPY DEADLINE FOR EACH ISSUE IS NOON ON TUESDAY.

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2020 ADVERTISING RATES Per Column-Inch (PCI)

 

NOTE: Add $25 to total for color.

  • – First insertion: $16 PCI

  • – Repeat: $13 PCI

  • – 52-week contract rate: $12 PCI/week

  • – Print-Ready: $13 PCI

 

Below samples are for color; deduct $25 from total for B&W)

– SAMPLE: 1 col x 2 inches= 2 col-inches = $57/first time; $51/repeat

– SAMPLE: 1 col x 3 inches= 3 col-inches = $73/first time; $64/repeat

– SAMPLE: 2 col x 2 inches=4 col-inches = $89/first time; $77/repeat

– SAMPLE: 2 col x 4 inches = 8 col-inches=$153/first time; $129/repeat

– SAMPLE: 2 col x 5 inches=10 col-inches=$185/first time; $155/repeat

– SAMPLE: 3 col x 8 inches (1/4 page)=24 col-inches=$384/$312

SAMPLE: 4 col x 10 inches (1/4 page)=40 col-inches=$640/$520

– SAMPLE: half-page (free color)=50 col-inches=$860/$698.75

– SAMPLE: full-page (free color)=100 col-inches=$1720/$1397

 

PRE-PRINTED INSERTS

  • – 1 page (8.5×11”): $80 copies per thousand (CPM)

  • – 2 page (8.5×11”): $90 CPM

  • – 4 page tab: $120 CPM

  • – ALL POLITICAL ADS MUST BE PRE-PAID.

 

BUSINESS CARD BULLETIN BOARD ADS (These are black-n-white, 2″x3.5.” static ad, placed on business card bulletin board each week)

  • – 1 month, pre-paid: $100

  • – 3 months, pre-paid: $240

  • – $80/month (billed) thereafter

 

WANT ADS (must be paid in advance, no graphics)

  • – Minimum of 25 words: $15.00

  • – Over 25 words: $15 +10-cents/word

  • – Repeat ad: $13.00 plus extra wordage

  • – Border: $2

  • – Tear-Sheet: $2.00

 

1 Column-Inch (CI) =2.02” wide by 1” high

 

There are 105 column-inches to a full page: 10.5” wide (5 cols) x 21” high.